Want to publish an ebook for iOS? Surprising tips from iPad publisher Open Air

samson:

this is great for me because i am writing a novel i would like to be available on both the ibookstore and the appstore

Originally posted on paidContent (old):

Open Air published its first interactive book for iPad, Speakeasy Cocktails, in 2011. Fast forward two years, and the New York-based startup has published 11 ebooks. In that time, Open Air has learned some surprising lessons about publishing ebooks on iOS (s AAPL). I asked founder and CEO Jon Feldman for his tips for other publishers.

The App Store sells way more books than the iBookstore

Open Air sells 10 to 30 times more books through the App Store than through the iBookstore. Open Air started out only publishing its titles as iPad apps and selling them in the App Store. Then, when Apple launched its publishing platform iBooks Author, Open Air decided to adapt its titles for the iBookstore and for Kindle (s AMZN).

Screen Shot 2013-07-03 at 8.29.18 AM

“We thought being on iBooks and Amazon would be a huge multiplier,” Feldman said. “What’s actually happened is that we’ve seen that the App Store is…

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